Rift Labs is a freelance-led design practice, led by Lucia Galli. I’m a product designer with a graphic design degree who went deep enough into full-stack development to understand how things get built. That’s what pulled me into product design, and it’s why I don’t really separate how something looks from how it works. I’ve spent years inside startup product teams, sitting next to engineering, making sure the product still feels like one thing as the team and codebase grow. I care a lot about whether a design decision will age well or become someone else’s problem. Currently finishing a Master’s in Digital Business to sharpen the strategy I already bring to every product decision.